Culture

Moves

Markets.

We

Make

Culture

Move

For

You.

We own the entire creative identity of your brand's presence in or from Japan. Not translated campaigns. Not adapted templates. Original creative built from the culture up.

Our teams handle the full production pipeline: brand and campaign strategy, creative direction, art direction, 360 integrated campaigns, video production, photo shoots, experiential design, retail theatre, copywriting, and graphic design. We work across fashion, spirits, hospitality, sport, technology, and lifestyle, adapting our creative approach to the specific cultural codes of each category.

From Canada Goose's multi-sensory "50 Words for Rain" campaign (which originated in rural Wakayama and traveled to Milan Design Week) to the custom manga universe we built for Caption by Hyatt's Japan debut, every project starts with the same question: what does this brand need to mean in this culture?

Services include: Brand & Campaign Strategy Creative Direction & Art Direction Video Production & Film Photography & Still Production Experiential Design & Retail Theatre Graphic Design & Visual Identity Copywriting & Messaging 360 Integrated Campaigns

We don't just place your content. We engineer its cultural trajectory. Our media strategy is built on years of pattern recognition in how Japanese audiences discover, engage with, and share brand stories, and how to reverse that process for Japanese brands reaching global audiences.

We manage the full paid-to-earned pipeline: social media strategy, content planning, digital media buying, publication partnerships, KPI tracking, analytics, and earned media placement across outlets including Hypebeast, WWD, i-D, Vogue, Rolling Stone, Timeout, Mixmag, and more. We turn strategic media investments into organic cultural conversation.

When we produced Jagermeister's Night Embassy Tokyo, two targeted publication partnerships with WWD and i-D generated 1.5 million in direct reach. The cultural resonance then drove 5.3 million total reach and 16 earned media placements. When we produced a documentary on Rui Hachimura for NBA and Jordan Brand, the film reached over 3 million views after Hachimura shared it to his personal channels. That's what happens when media strategy and cultural credibility align: the content travels on its own.

Services include: Social Media Strategy & Management Content Planning & Calendaring Digital Media Buying & Optimization Publication & Editorial Partnerships Earned Media & PR Strategy KPI Tracking & Analytics Platform-Specific Strategy (Instagram, YouTube, X, TikTok, LINE) Campaign Reporting & Insights

We don't book names. We build moments around the right cultural voice at the right time.

Over more than a decade in Tokyo, we've built a deep network spanning music, fashion, art, food, sport, technology, nightlife, and beyond. Our approach goes far past matchmaking. We identify the cultural figure whose audience, aesthetic, and credibility align with your brand's specific moment, then we build the activation around that alignment. We handle the full lifecycle: identification, outreach, negotiation, briefing, creative direction, on-set management, content approval, and performance analytics.

Our network includes collaborators like Awich, Stephen Curry, Sofia Coppola, Suga (BTS), Takashi Murakami, Ryuichi Sakamoto, and Rui Hachimura, alongside hundreds of emerging creatives, musicians, chefs, athletes, and tastemakers across Japan and Asia. For Suntory TOKI, we cast and managed talent across three seasons and two content series, building an entire cultural ecosystem around the whisky brand. For Anthropic's Tokyo launch, we curated panels featuring the Director of Mori Art Museum alongside AI researchers and brand leaders. The range is the point.

Services include: Talent & KOL Identification & Matching Influencer Campaign Strategy Outreach, Negotiation & Contracting Creative Briefing & Direction On-Set Talent Management Content Review & Approval Performance Analytics & Reporting Long-Term Ambassador Programs Event Curation & Guest List Management

For brands that are exploring Japan or preparing to scale, we offer strategic consulting before committing to production. This is the thinking that comes before the making: cultural landscape mapping, competitive analysis, audience research, positioning strategy, and go-to-market planning.

We help global brands understand what they're walking into. Japan is not a market you can crack with a translated website and a local distributor. The brands that succeed invest in cultural intelligence first and let that drive every decision that follows: creative direction, media allocation, talent partnerships, pricing, distribution, and community building.

We architected Anthropic's entire Japan market entry over twelve months, designing a three-chapter activation strategy that built genuine community in Tokyo's tech and creative scenes before the company had any presence in the country. We've guided hospitality brands through their first Japan property launches, spirits brands through cultural repositioning, and fashion brands through seasonal campaign localization.

This advisory work often evolves into full project or retainer engagements as brands move from exploration to execution.

Services include: Cultural Landscape & Market Research Competitive & Category Analysis Audience Insights & Segmentation Brand Positioning for Japan Market Go-To-Market Strategy & Planning Regulatory & Business Environment Guidance Partnership & Distribution Strategy Localization Strategy (beyond translation)