NBA 2K Event
- video
- Digital
To celebrate the launch of the newest edition of the 2K game, 2K24, we covered the NBA's official event held at Ikebukuro Sunshine City. We captured all event programming featuring basketball influencers Sawayan, MC Mamushi, JUNJUN, Hiroshi Tamura, Sumipon, and SWAY. There were panel talks, live game play sessions, and interactive game experiences, and 1v1 challenges. We also produced various social content with the lineup of talent present.
In addition to the official event recap video, poweredby.tokyo facilitated the production of short SNS videos.
Each influencer drafted their NBA Dream Team and Guessed The 2K Rating of the top players in the league. The Sawayan Brothers faced off in a 2K24 1v1 challenge, immortalized in a gameplay & reaction splitscreen video.
Client
NBA
Role
Video Production, Event Management
The Team
DoP / Editor Hiroshi Hashiguchi
Exec producer Chace Fedor
Creative Producer Utana Kishino
B Cam Takahiro Waraya