A four part series on contemporary craftsmen in Tokyo in collaboration with culture and lifestyle publication, PEN

Hidenobu Takahashi's passion for neon goes back to his childhood as he would gaze in awe an
d wonder at the warm glow of the streets of Yokohama. His fascination for American culture and hip hop music are a heavy influence on his work; a fact made evident the second you step into his studio, where he has set up shop for the last 17 years. To Takahashi San, neon is more than just a job or a signboard; it's a culture and a lifestyle.

A poweredby.tokyo Production in collaboration with pen-online.com

Director: Artem Skiy
Art Director: Chace Fedor
Director of Photography: Artem Skiy
Music: Hex Cougar
Additional Music: trog’low
Translator: Asako Tomotani
Editor: Artem Skiy
Styling: Chace Fedor w/ Sugalism
Producer: Asako Tomotani
Executive Producer: Chace Fedor
Illustrator: Jeremy Hannigan
Colourist: Artem Skiy
Visual Effects: Artem Skiy