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FACTO
poweredby.tokyo has collaborated with luxury footwear imprint, FACTO, to produce the first in a series of four short films. When the inspired movements of FACTO and poweredby.tokyo collide, a unified voice emerges to express a narrative of unrelenting passion for craft, taste and quality. It was when FACTO founder, Victor Hsu, relocated to Tokyo from New York, that he became inexorably influenced by the Japanese sensibility for taste, design and quality. Equally chaotic yet tranquil, modern yet traditional, every bit of Tokyo’s eccentric people, environments and inimitable culture has sculpted the very essence of the brand. Together, the two have redefined what it means to call Tokyo home, focusing on the inspiration FACTO has drawn from Tokyo’s staggering urban diversity. The short films follow Tokyo natives and their embodiments of the FACTO and poweredby.tokyo brands as they inhabit the various neighbourhoods of the city.
Shot by Marshmallowrtartz
Music by Earthquake Island