When the inspired movements of FACTO and poweredby.tokyo collide, a unified voice emerges to express a narrative of unrelenting passion for craft. It was when FACTO founder, Victor Hsu, relocated to Tokyo from New York, that he became inexorably influenced by the Japanese sensibility for taste, design and quality. Equally chaotic yet tranquil, modern yet traditional, every bit of Tokyo’s eccentric people, environments and inimitable culture has sculpted the very essence of the brand. Together with Chace Fedor, creative director and founder of poweredby.tokyo, the two have redefined what it means to call Tokyo home, focusing on the inspiration FACTO has drawn from Tokyo’s staggering urban diversity.
Upon returning to New York, the Japanese influence that inspired the origins of the FACTO brand are confronted with New York’s staggering cultural diversity and urban grit, coalescing into an amalgam of contrasts that have invigorated new meaning for the brand.
The short film is a journey between New York and Tokyo, traversing the spaces and ambiances that have colored the consciousness of the FACTO brand.
Director: Artem Skiy
Creative Directors: Chace Fedor & Victor Hsu
Music: "sodium" by aztek x hapa x tsuruda