A poweredby.tokyo Production is association with Tokyo Was Here
A collaborative creative effort between American contemporary artist Rikki Kasso, poweredby.tokyo, Tokyo Was Here, and Tokyo-based fashion imprint RIZZI B as part of the limited edition ‘This is Amazing’ capsule collection.
To launch and promote the initiative, poweredby.tokyo was tasked with creating the visual material along with the shop’s retail experience design.
We wanted to convey a sense of raw, underground exclusivity to the collection, so we rounded up around 20 Tokyoites to shoot with the theme of ‘Anti-Paparazzi’.
These images were used for press material as well as an art collage installation on the wall of the shop for the duration of the collection’s availability.
Creative Director - Chace Fedor
Film Director - Artem Skiy
Still Photographer - Jesse Freeman
Producer - Asako Tomotani
Editorial Design - Julie Guillot